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Magicians are good at keeping secrets.

Methods are guarded. Techniques are protected. And credit for an idea can be debated with the intensity of a Supreme Court hearing.

But the most valuable secret in magic isn't a sleight, a gimmick, or a hidden mechanism.

It's how great ideas are created.

How does a vague thought become a standing ovation? How does a half-formed idea become something audiences remember years later? And what do creative people do when inspiration decides to take the day off?

Cultivating Creativity pulls back the curtain on the creative process, exploring how professional magicians turn sparks of inspiration into bold, meaningful, and memorable ideas.

Through conversations, stories, and creative insights, the book uncovers the patterns, habits, disciplines, and perspectives that fuel creative thinking. There is no secret formula... and thankfully, no creativity degree required.

This isn't a book about learning magic tricks.

It's about learning how to think differently, develop ideas, embrace failure, and foster creativity on purpose.

Because great ideas don't just appear.

They're cultivated.

What you DON'T get.
Card tricks, performance routines, props, threads, reels or foam balls

What you DO get.
Cultivating Creativity is a roadmap on how to become more creative and impactful. Twenty-two performers unveil their "creative process" and how they build impactful routines. If you ever wanted to be more creative, this is a journey you want to take.

Table of Contents

1. Introduction- Eric Yuhasz- Can I be Robin Hood please?
2. Blake Vogt- Can I get a bowl of bad ideas on the side?
3. Suzanne- No jerks allowed.
4. David Parr- For a nightcap... let's have a shot of poison.
5. Kyle Purnell- Time to don your magic goggles.
6. Steve Shufton- Put on your thinking cap.
7. Felice Ling- Laboratory conditions may vary.
8. Wes Barker- Shirts are optional.
9. James Brown- Drop the conflict. Let's collab.
10. Eric Leclerc-If you are allergic to energy, you might want to stay away.
11. Chris Pilsworth- From impossible... to possible.
12. Solange-Sewing sequins to sleights.
13. Intermission: Bloom's Taxonomy and the Magician's Brain
14. Mind2Mind- Creating your own kryptonite.
15. Mark James- Do we really have to talk about the dog faced boy?
16. Rachel Wax- Who wouldn't want to stab a pervert!
17. Kevin James- Creativity. No gym shoes required.
18. Bizzaro- How fuzzy are your pants?
19. Jason Latimer- The right question changes everything.
20. Caleb Wiles- The real power of magic.
21. Diana Zimmerman- Becoming unforgettable.
22. Chris Rose- A higher calling.
23. Conclusion- There's no single way in.